Libey and Pickering on RFM and Beyond Donald R. Libey

ISBN: 9780976517207

Published: October 15th 2008

Hardcover

493 pages


Description

Libey and Pickering on RFM and Beyond  by  Donald R. Libey

Libey and Pickering on RFM and Beyond by Donald R. Libey
October 15th 2008 | Hardcover | PDF, EPUB, FB2, DjVu, AUDIO, mp3, ZIP | 493 pages | ISBN: 9780976517207 | 4.43 Mb

Wisdom, analytics and tactics for improving multichannel profitability. Expanded Second Edition released October 2008. How to improve multi-channel customer and prospect profits using advanced recency, frequency and monetary value analysis. A mustMoreWisdom, analytics and tactics for improving multichannel profitability. Expanded Second Edition released October 2008. How to improve multi-channel customer and prospect profits using advanced recency, frequency and monetary value analysis. A must read book for direct, catalog and Internet marketers- the definitive textbook for optimized RFM and beyond.



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